The Great War left its painful mark, but life went on and in 1920 Pietro was born. It was precisely the latter who shared his father’s passion for vineyards and wine. Enterprising and clever, he understood that the area best suited to vine growing is the Langa.
After graduating in Agriculture and demonstrating great commitment to his project, in 1959 Pietro set up the Villadoria wine estate on the Serralunga hills, buying up vineyards and land and, later on, building his winemaking and ageing cellar, in partnership with his son Daniele.
Today it is Daniele who manages the company together with his daughter Paola.